Product promotion banners for MilkPEP, version one messaging for the Amazon site. This brand advertising was part of the athletes’ campaign pre-Tokyo 2020 Olympics.

Role: Layout design production
Client: Milk PEP for Amazon site
Agency: Gale Partners, Toronto/NYC

Milk banners were created to promote the positive aspects of milk consumption.

Role: Layout design production
Client: Milk PEP
Agency: Gale Partners, Toronto/NYC

Design and production roll-out of various online pieces for the Buick fall campaign.

Role: Production design
Agency: Isobar Canada, Toronto

Ads created for Burger King Canada as part of a series of online special promotions in both English and French.

Role: Production design
Agency: Kickstart Marketing, Toronto

Creative layout design for company website banners in newsletter sign-up section.

Role: Creative design
Client: Bell Lifestyle Products
Agency: Blade Creative Branding, Toronto

This gift card was designed as a winter piece to promote the venue to customers during the winter months, encouraging them to continue visiting the racetrack.

Role: Concept design direction and layout production
In-House Studio: Woodbine Entertainment, Toronto

Buckslips created in English and French to furJUMP campaign.

Role: Layout design and production
In-House Studio: Heart & Stroke Foundation of Ontario, Toronto

Event program designed for the Art of the Sizzle – A Tribute Roast to Bob Rae. This was a fundraiser event to benefit the children who attend art classes at the Cabbagetown Community Arts Centre. I also worked on the did the photography, video, and e-blasts

Role: Concept design direction, layout, photography and video
Volunteer Community Project: The Cabbagetown Community Arts Centre

Booklet designed as a passport to make it easy to carry around and to promote the International race, one of the main events of the year at the racetrack. cover page (left) and inside layout sample (right).

Role: Concept design, layout and production
In-House Studio: Woodbine Entertainment, Toronto

Email banner for Heart and Stroke Canvass site.

Role: Production design
In-House Studio: Heart & Stroke Foundation of Ontario, Toronto

Celebration email banner created for Kaboom.

Role: Production design
In-House Studio: Foresters Financial, Toronto

Lifenotes banners created for Foresters Financial Blog.
Role: Production design

In-House Studio: Foresters Financial, Toronto

Email invite was designed for one of the Allstate regions annual forums. The layout was to tie-in with the venue of the event.

Role: Concept design and production
In-House Studio: Allstate Insurance, Markham

The purpose of this piece was to inform the Allstate region agents about the upcoming annual awards event. After the initial briefing with the event coordinator this design was chosen to represent the email invite and the signage.

Role: Concept design and production
In-House Studio: Allstate Insurance, Markham

Email invite was designed following the firm's brand design to promote an event for law firm members. The photo was chosen and prepared for the layout.
Role: Design and production
In-House Studio: Stikeman Elliott, Toronto

New logo design development for a promotional extension of an artistic dance director’s company.
Role: Concept design development
Freelance Project

English and French emails with animation to promote a Black Friday product event
Role: Layout production design and Illustration set-up
In-House Studio: LoyaltyOne, Toronto

English and French emails for multiple product promotional event
Role: Layout production design
In-House Studio: LoyaltyOne, Toronto

Promotional advertising for new product additions to an existing company program, produced in English and French.

Role: Layout design and update of animation
In-House Studio: LoyaltyOne, Toronto

Promotional advertising for new product additions to an existing company program, produced in English and French.

Role: Layout design and update of animation
In-House Studio: LoyaltyOne, Toronto

Online ad created to promote an event at Turf Lounge - Woodbine Entertainment venue.

Role: Layout design and production
In-House Studio: Woodbine Entertainment, Toronto

This card was designed for the clients of the insurance company who are part of this celebration. Brand standards and elements were applied to the design for brand continuity.

Role: Design concept and production
Freelance Project: The Sovereign General Insurance Company, Toronto

Bilingual web banners created to promote house and home insurance quote values available, as well as a company sponsorship.

Role: Design and production
In-House Studio: Allstate Insurance, Markham

Ad was created to promote an Allstate agency grand opening. The focus of the layout was around a food drive event happening the same day at the branch.

Role: Layout design and production
In-House Studio: Allstate Insurance, Markham

Promotional bilingual banner ads designed to advertise upcoming events and specials
.

Role: Production design 
In-House
Studio: Holt Renfrew, Toronto

Layout of bilingual online ads for the Brew House beer label, applying elements used in the initial print advertising.

Role: Production design
In-House Studio: Constellation Brands, Mississauga

Designed and produced the network online show banner ads.

Role: Design and production
Freelance Project: TLN Media Group, Toronto

Web banners were created to promote new items added to the Air Hog and Cool Baker toy lines.

Role: Layout design and production
In-House Studio: Spin Master, Toronto

English and French banners for an Air Miles holiday points promotion.

Role: Layout production design and photo manipulation
In-House Studio: LoyaltyOne, Toronto

Worked on the design of various digital assets for seasons 2-4 of Ripley TV, a children’s Spanish educational show. Assets included home landing page, show logos, home page blocks, title word blocks, trailer block, episode image and interactive games.

Role: Design, illustration design and editing
Client: TLN Media Group for Ripley TV (Ripleytv.ca)

Role: Food Photography
Location: Toronto studio

These banners were created to advertise the Abbott self-testing Covid-19 kits. The creative demonstrated how quick and simple it was to do and how you could carry on with the personal interactions you were attending.

Role: Layout design and production
Client: Abbott
Agency: Gale Partners, Toronto/NYC

Hertz CRM Emails designed to promote sales events to regular rewards and rewards plus members in existing data-driven testing. Worked on the email production design and set up files for developer team testing.

Role: Production design
Client: Hertz
Agency: Gale Partners, Toronto/NYC

Quest Diagnostics promotional emails to existing customer base. Set up the layouts and mapped GIF to email for developer team testing.



Role: Production design
Client: Quest Diagnostics

Agency: Gale Partners, Toronto, NYC

Role: Food Photography
Location: Toronto studio

These banners were created to advertise the Abbott self-testing Covid-19 kits. The creative demonstrated how quick and simple it was to do and how you could carry on with the personal interactions you were attending.

Role: Layout design and production
Client: Abbott
Agency: Gale Partners, Toronto/NYC

Concept design Photoshop layout set-up of introduction promo page for production animation work. TV graphic was featured in Hockey Night in Canada programming.

Role: Concept design direction and layout
Client: CBC
Independent Project

Voken promo GIF animation designed in English and French for Black Friday special deals.

Role: Layout design and animation set-up
In-House Studio: Loyalty One, Toronto

App promo GIF animation for English and French website pages
GIF animations in English and French were part of emails designed to promote Air Miles App for larger engagement.

Role: Production design and update of animation
In-House Studio: LoyaltyOne, Toronto

Layout design and animated section for a Voilà By Sobeys presentation.

Role: Animation and layout design
In-House Studio: LoyaltyOne, Toronto

Illustration, design and layout for the law firm environmental newsletter participation.

Role: Concept design direction and production
In-House Studio: Stikeman Elliott, Toronto

This piece was a redesigned email marketing information piece to guide and provide financial solutions to Foresters Financial clients.

Role: Illustration and layout design
In-House Studio: Foresters Financial, Toronto

English and French emails promoting Air Miles App for larger engagement. Designed with Animated GIF of App as visual demonstration.

Role: Layout production design, photo editing, GIF animation

In-House Studio: LoyaltyOne, Toronto

Designed digital screen and print poster for the Lidia Bastianich Fundraiser event.

Role: Design and production
Client: TLN Media Group

Design of the digital screen for the ongoing weekend programming of European soccer matches. Also designed print advertising.

Role: Design, Photo editing and compostion
Client: TLN Media Group

Layout design of the digital screen and print poster for the Tokyo 2020 Olympic Games for Summer 2021 TLN coverage.

Role: Design and production
Client: TLN Media Group

Designed and produced online show banner ads of TLN network shows to be advertised on the Rogers Media promotion page.

Role: Design and production
Freelance Project: TLN Media Group, Toronto

Online advertising created to promote the Coppa Italia Soccer monthly game schedule event in the Mediaset Italia channel.

Role: Layout design and production
Freelance Project: TLN Media Group, Toronto

Designed and produced the online ad for a Miami online publication.

Role: Design and production
Freelance Project: TLN Media Group, Toronto

Billboard was designed to promote the weekly race night live programming with the Woodbine Racetrack broadcast network.

Role: Creative design and production
In-House Studio: Woodbine Entertainment, Toronto

The poster was designed to promote one of the main annual race events at the track targeting its existing audience and new potential gaming base.

Role: Creative design composition and photo image editing
In-House Studio: Woodbine Entertainment, Toronto

In-store banners created for the holiday season promotional campaign at the Nine West stores.

Role: Production design
Agency: Building Nº4 Marketing, Toronto

Campaign promoting the Cloverdale Mall spring specials.

Role: Photo editing, production design
Agency: Elixir Marketing, Vaughan

Layout design and production of various Lumos print and digital billboards displayed in the North Carolina and Virginia areas. Carrying the brand design wave throughout all the pieces.

Role: Layout design and production execution
Client: Lumos
Agency: Gale Partners, Toronto/NYC

In-store signage designed to promote upcoming events and specials.

Role: Layout design and production
In-House Studio: Holt Renfrew, Toronto

Brief
To communicate adoption application progress to members in the application process.
Process
Collaborated closely with the account manager to design a clear connection of the brand with the adoption program Inquiry confirmation, notification, and recurring emails.
Outcome
Developed a series of emails that promoted a warm joyous connection between the new owner and the adopted pet who has found their forever home.

Role: Creative Design
In-House: PetPlace | Independence Pet Group, US/Canada

Worked on the design layout for mobile and desktop formats for the ODFL monthly newsletter email. This also involved Photo editing of images, setting up components, and prototype set-up for review.

Role: Design and production
Client: Old Dominion Freight Line (ODFL)
Agency: Gale Partners, Toronto/NYC

Brief
Set-up of bilingual promotion newsletter for signed up customer list.
Process
Set-up of two language version newsletters (English and French) for an upcoming promotion. Applied the same imagery creative as the online banners and in-store signage for promo consistency.
Outcome
Great customer awareness of promotion as the creative concept was carried online and in-store.

Role: Layout design and production
In-House Studio: Holt Renfrew, Toronto

Brief
Tasked with the layout design and production for the Hard Rock Unity Members’ monthly newsletter email.
Process
Photo editing of layout images, setting up components, and prototype for client review.
Outcome
To engage customer base in upcoming events and specials.

Role: Layout design and production execution
Client: Unity Hard Rock
Agency: Gale Partners, Toronto/NYC

Hertz CRM Emails designed to promote sales events to regular rewards and rewards plus members in existing data-driven testing. Worked on the email production design and set up files for developer team testing.

Role: Production design
Client: Hertz
Agency: Gale Partners, Toronto/NYC

This brochure was designed to promote the arts department at York University, using the brand guidelines and existing photography.

Role: Concept design and production
In-House Studio: York University, Toronto

This brochure was designed for the history department at York University. I created a layout that played with text as an image. The cover of the brochure was also produced as the poster design.

Role: Concept design and production
In-House Studio: York University, Toronto

This brochure was designed for the history department at York University. I created a layout that played with text as an image. The cover of the brochure was also produced as the poster design.

Role: Concept design and production
In-House Studio: York University, Toronto

Concept design and illustration done in the theme of an LGBT community superhero, for the Unapologetic Burlesque Showcase poster. The same layout was set-up for the online invite.
Role: Concept design, illustration and layout
Volunteer Community Project

Poster was designed to promote the annual corporate sponsored charitable toy drive by Woodbine Entertainment. The theme was to represent diversity and inclusion of all children during the holidays.
Role: Layout design and production
In-House Studio: Woodbine Entertainment, Toronto

The poster was designed to promote the annual Woodbine Entertainment toy drive event. The theme was to show a fun way to collect funds for the sponsored organization.
Role: Layout design and production
In-House Studio: Woodbine Entertainment, Toronto

The purpose of this piece was to inform the Allstate region agents about the upcoming annual awards event. After the initial briefing with the event coordinator this design was chosen to represent the email invite and the signage.
Role: Concept design and production
In-House Studio: Allstate Insurance, Markham

This magazine was designed for the alumni members of the law department at the university. It was redesign of a newsletter look into an editorial style format.
(cover page)
Role: Concept design, layout and production
In-House Studio: York University, Toronto

This magazine was designed for the alumni members of the law department at the university. It was redesign of a newsletter look into an editorial style format.
(main article layout)
Role: Concept design, layout and production
In-House Studio: York University, Toronto

This magazine was designed for the alumni members of the law department at the university. It was redesign of a newsletter look into an editorial style format.
(article layout sample)
Role: Concept design, layout and production
In-House Studio: York University, Toronto

This magazine was designed for the alumni members of the law department at the university. It was redesign of a newsletter look into an editorial style format.
(article layout sample)
Role: Concept design, layout and production
In-House Studio: York University, Toronto

Layout design and production of featured articles, while keeping consistency with the style and look of the magazine.

Role: Layout concept design and production
In-House Studio: Razor Magazine, Toronto

Creative concept development and production execution of various displays for Preston Homes weekend sales event.

Role: Production Design
In-house Studio: Ryan Design International, Toronto

Production execution of various displays for a new condo development by Torbel Group.

Role: Production Design
In-house Studio: Ryan Design International, Toronto

Powerpoint presentation created for educational promotion designed to bring awareness of Eosinophilic esophagitis, a chronic immune system disease.


Role: Layout production design and Photoshop photo manipulation

Agency: Klick Health, Toronto

This sell sheet and web ad were created in English and French to promote a new flavour being added to the existing brand
Sell sheet (left) and web ad (top right).

Role: Layout design and production
In-House Studio: Constellation Brands, Mississauga

Flyer designed to promote sponsored event by Allstate and to promote company agency branches.

Role: Concept design and production
In-House Studio: Allstate Insurance, Markham

Flyer was designed to promote the Allstate agency branch and sponsoring of local sports team event.

Role: Concept design and production
In-House Studio: Allstate Insurance, Markham

Designed the cover to be in continuity with the look of the law firm downtown representation. Also worked on the layout of the newsletter information.

Role: Concept design and production
In-House Studio: Stikeman Elliott, Toronto

In-store signage created for the Valentine's Day seasonal campaign at the Nine West stores.

Role: Production design
Agency: Building Nº4 Marketing, Toronto

Additional beauty products were created for the Animalz label, a product line under the MasqueBar brand. Vector Illustrations for the sachets were created in Illustrator continuing with the fun and playful look of previous packs.  

Role: Layout design and Illustration
Design Studio: Spyder Works, Mississauga

This was created to promote a start of dinner theater events happening at Mohawk Racetrack, a Woodbine Racetrack venue. It was designed with a fun theatrical style. Flyer (left), web ad (top right) and event ticket(s) (bottom right).

Role: Concept design, photo manipulation, layout and production
In-House Studio: Woodbine Entertainment, Toronto

Promotional direct mail was produced in English and French for owners of Nissan vehicles.

Role: Production design
Agency: The Marketing Store, Toronto

Instructional booklet designed and produced as part of the Wonderology science toy packaging kit.

Role: Layout design and production
In-House Studio: Spin Master, Toronto

This brochure was created to promote the new BMW Launch at an annual event.

Role: Production execution
Studio: Juggernaut Illustration and Design, Toronto

Campaign ad for Stroke Month prevention, prepared for various English and French publications.

Role: Production design
In-House Studio: Heart & Stroke Foundation of Ontario, Toronto

These pieces were created to promote the new website launch for Woodbine Racetrack. Signage (left), web ad (top right) and sam topper (bottom right).

Role: Layout design, photo manipulation and production
In-House Studio: Woodbine Entertainment, Toronto

Print ads created to promote event bookings at Woodbine Entertainment venues.

Role: Layout design and production
In-House Studio: Woodbine Entertainment, Toronto

New multilingual sachets were added to the existing iN•gradients Urban Outfitters brand.

Role: Layout production design
Design Studio: Spyder Works, Mississauga

Photoshop image editing and production roll-out for the Holiday Joy brand at HBC. Layout was set up to brand guidelines.

Role: Packaging design and photo image editing
In-House Studio: HBC, Branding, Toronto

Production roll-out for Walmart’s Great Value brand label. Layouts were set up for the international markets in Latin America according to brand guidelines.

Role: Packaging production design
Client: Walmart
Studio: Watt International, Toronto

Created illustrations for the Magic Mixer toy packaging instructional booklet.

Role: Drawing of vector illustrations
Studio: Spin Master

The bottles are Photoshop composition of upcoming product labels designed in Illustrator.

Role: Photoshop and vector product layout
In-House Studio: Constellation Brands, Mississauga

These containers are Photoshop and Illustrator composition for a presentation of Jamieson products.

Role: Photoshop and illustrator product design
In-House Studio: Jamieson Vitamins, Toronto

The bottles are Photoshop composition of upcoming product labels designed in Illustrator.

Role: Photoshop and illustrator product design
In-House Studio: Jamieson Vitamins, Toronto

The ad was created for agency location awareness to potential clients in the area.

Role: Layout design and production
In-House Studio: Allstate Insurance, Markham