Designed a clean, user-focused landing page for the Fi product using Figma, with a focus on clear feature communication and brand consistency. Collaborated with marketing and development teams to align design with business goals. The launch led to increased site traffic and product purchases.

Role: Creative Design
In-House Marketing: Pet Place | Independence Pet Group (US/Canada)

For the 24Petwatch and PetPlace brands, I was tasked with the design of emails for seasonal promotions, new and existing membership, the adoption program, campaigns, promotion of services, and special partnership product advertising. All emails and newsletters were designed in Figma for review and final production process.

Role: Creative Design
In-House Marketing: PetPlace | Independence Pet Group (US/Canada)

Produced a year-end video highlighting key achievements in product promotion and pet adoption. Collaborated with internal teams to craft a cohesive, brand-aligned narrative that inspired momentum for 2025.

Role: Creative Design
In-House Marketing: PetPlace | Independence Pet Group (US/Canada)

Led production design for wallscapes and billboards featuring Team USA athletes for the Got Milk? campaign tied to the Tokyo 2021 Olympics. Collaborated with the creative director on layout, image editing, and vendor-ready assets. Campaign assets appeared in New York, Dallas, Chicago, and Los Angeles, boosting visibility and celebrating athlete stories.

Role: Production Design Lead, Photo Editing & Colour Correction
Client: Milk Processor Education Program (MilkPEP)
Agency: Gale Partners (Toronto/NYC)

Collaborated on concept and production for Knix’s national Redefining Intimates campaign. Designed impactful print and digital transit signage with bold colour and typography, adapting assets across formats. The campaign increased product awareness and inspired body confidence among a wider Canadian audience.

Role: Creative Design, Concept Development & Production
In-House Studio: Knix Canada (Toronto)

Designed storyboard frames for a 30-second animated TV spot promoting Aetna’s 24/7 services to the Hispanic market in the US. Collaborated with writers, animators, and studio teams to ensure the creative was visually clear and message-driven within timing constraints.

Role: Lead Production Design
Client: Aetna CVS Health
Agency: Gale Partners (Toronto/NYC)

Executed monthly direct mail campaigns tailored to branches across the US and Canada, adapting creative to dynamic promotional concepts and local market needs. Collaborated with designers, writers, and the creative director. Ongoing data testing informed which designs drove the highest engagement.

Role: Creative Design Production Execution
Client: Pella Windows & Doors
Agency: Gale Partners (Toronto/NYC)

Designed and produced executive guides and reports—including the VP & Senior Management Guides, AODA and MYAP accessibility reports, and the Real Estate & Development Annual Review. Focused on creating engaging layouts that enhanced readability and brand consistency for internal distribution.

Role: Creative & Production Design
In-House Studio: Metrolinx (Toronto)

Redesigned the Annual Donor Report with a bold, refreshed look, moving away from the traditional corporate style to better highlight and celebrate donor appreciation.

Role: Creative Design Direction & Production Execution
In-House Studio: Heart and Stroke Foundation of Ontario (Toronto)

Implemented new corporate branding across print and digital materials, including marketing collateral, conference ads, signage, and trade show promos. Delivered cohesive, consistent branding from office to online and event presence.

Role: Branding Design & Production Execution
Client: Sovereign Insurance (Toronto)

Responsible for print and digital creative across corporate branding, marketing, advertising campaigns, product partnerships, and program awareness. Supported branches with promotions, special events, and openings.

Role: Creative Design
Client: Allstate Insurance (Markham)

Designed a sales kit for the Food & Beverage Department promoting event venues within Woodbine Entertainment, featuring a custom die-cut front cover pocket for promotional inserts and page tabs for easy navigation.

Role: Creative Design Direction & Production
In-House Studio: Woodbine Entertainment (Toronto)

Designed and produced in-store price cards, neck tags, signage, and print/digital promotional ads for in-house brands and private labels at LCBO and Wine Rack locations.

Clients: LCBO, Wine Rack, Ramblin' Road Brewery
In-House Studios: LCBO (Toronto), Constellation Brands (Mississauga)
Agency: Blade Creative Branding (Toronto)

Developed print and digital creative assets to promote media events, ensuring cohesive branding and engaging visuals.

Role: Creative Design & Production Execution
Clients: TLN Media, Woodbine Entertainment (Toronto)

Designed and produced educational materials optimized for desktop, mobile, and tablet platforms within the pharmaceutical space.

Role: Creative Design & Production for Desktop, Mobile & Tablet
Clients: Novartis, UCB, Takeda, Biohaven
Agencies: Invivo Communications, Klick Health (Toronto)

Created three GIF big box animations in Photoshop to promote the new Clear Skin packaging, focusing on motion, clarity, and brand consistency for digital ad placement. Collaborated closely with the account art director for review and feedback. The animations ran live on the Bell consumer website and related health sites.

Role: Animation Design
Client: Bell Lifestyle Products
Agency: Blade Creative Branding (Toronto)

Role: Packaging Design, Illustration, Layout & Production Design
Developed playful vector character illustrations for the Pretty Animalz line, targeting a younger audience, and created multilingual packaging layouts (EN/FR/ES/IT) for the MasqueBAR range. Maintained brand consistency across sachets, boxes, and promotional materials. Also supported packaging production for Walmart International and created packaging design for Constellation Brands.

Clients: MasqueBAR, Walmart International
Studios: Spider Works (Mississauga), Watt International (Toronto)

Role: Packaging Design Product Renderings & Composition
Created themed packaging presentations—both conceptual and final—for new collections and product line expansions. Designs supported client approvals and retail placement across major retail chains.

Brands: Therawell, Danielle, Cozy Queen, Spin Master, Jamieson Vitamins
In-House Studios: Upper Canada Soap, Constellation Brands (Mississauga) | Spin Master, Jamieson Vitamins (Toronto)

Brief
Tasked with creating engaging digital art and interactive assets for seasons 2 through 4 of Mi Nombre es Ripley, a Spanish-language educational children’s program on RipleyTV.ca. The goal was to expand the show’s digital presence by adding educational activities and enhancing the user experience.

Process

• Developed digital thumbnail art and word blocks consistent with the show’s playful and educational tone.

• Designed interactive activity layouts optimized for web engagement, encouraging exploration and learning.

• Created multiple asset sizes to support various online placements and devices.

• Adapted existing illustrations to prominently feature the show’s main character, ensuring brand consistency and audience recognition.

• Collaborated closely with developers to meet technical requirements and optimize assets for seamless integration.

• Conducted iterative feedback sessions to refine visuals and interaction flows for a child-friendly experience.

Challenges

• Ensuring visual appeal and clarity while balancing educational objectives for a young audience.

• Coordinating across creative and development teams to meet tight deadlines and evolving asset needs.

Outcome
Delivered a comprehensive suite of digital assets that enriched the Mi Nombre es Ripley online experience. The interactive activities increased viewer engagement and provided additional educational value, supporting the show’s mission to teach children through fun adventures and games.

Role: Creative Design & Production Development
Client: RipleyTV.ca / TLN Media Group (Toronto)

Performed Photoshop image editing and manipulation for retail and non-profit campaigns, enhancing visuals for ads and websites.

Clients: Chevrolet, Heart and Stroke Foundation of Ontario, Toyota
Agency: Isobar (Toronto)
In-House Studio: Heart and Stroke Foundation (Toronto)
Studio: Tele-Production Mobile (Toronto)

• Group and headshots
• Product photography

Clients: TLN Media Group, Stikeman Elliott LLP, Rexall, Building Nº4 Marketing

• Logos
• Business Cards

Clients: Independent businesses and in-house studios

Retail space banner ads
Clients: Got Milk?, Buick Canada, Burger King, TLN Media, Bell Lifestyle Products