𝗖𝗢𝗥𝗘 𝗦𝗞𝗜𝗟𝗟𝗦
𝗚𝗿𝗮𝗽𝗵𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Print, digital, social media, OOH, integrated campaigns, branded collateral, conference materials, and production-ready artwork
𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 & 𝗘𝗱𝗶𝘁𝗼𝗿𝗶𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻: Long-form documents, corporate reports, publications, presentations, brochures, guides, typography, layout, and information hierarchy
𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄𝘀: InDesign style sheets, prepress, PDF preparation, proofing, vendor coordination, and production accuracy
𝗕𝗿𝗮𝗻𝗱 & 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: Art direction, brand guidelines, creative concepts, visual consistency, and format adaptation
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗨𝗫/𝗨𝗜: Figma, UX/UI collaboration, page design from wireframes, application of A/B testing insights, and performance-focused creative
𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: AODA-compliant PDF formatting, accessible digital communications, alternative text, and structured tagging
𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻: Professional photography,
product and portrait photography, image editing and retouching,
DSLR photography, studio lighting, and video assets
𝗦𝗢𝗙𝗧𝗪𝗔𝗥𝗘 & 𝗧𝗢𝗢𝗟𝗦
𝗗𝗲𝘀𝗶𝗴𝗻 & 𝗣𝗿𝗼𝘁𝗼𝘁𝘆𝗽𝗶𝗻𝗴: Adobe Creative Cloud (InDesign, Photoshop, Illustrator, Acrobat, Lightroom, Premiere Pro, After Effects, Firefly),
Figma, Canva
𝗪𝗲𝗯 & 𝗪𝗼𝗿𝗸𝗳𝗹𝗼𝘄: Webflow, Squarespace, HTML/CSS,
Microsoft 365, Google Workspace, Jira, Monday.com, Smartsheet
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