Dynamic Direct Mail
Dynamic Direct Mail Tests
Luxury Direct Mail
Pella - Direct Mail
Executed monthly direct mail campaigns tailored to branches across the US and Canada, adapting creative to dynamic promotional concepts and local market needs. Collaborated with designers, writers, and the creative director. Ongoing data testing informed which designs drove the highest engagement.
Role: Creative Design Production Execution
| Client: Pella Windows & Doors
| Agency: Gale Partners (Toronto/NYC)
