Worked on the design layout and production for the Hard Rock Unity Members’ monthly newsletter email. This involved Photo editing of images, setting up components, and prototype set-up for review.

Role: Production design execution
Client: Unity Hard Rock
Agency: Gale Partners, Toronto/NYC

Worked on the design layout and production for the ODFL monthly newsletter email. This also involved Photo editing of images, setting up components, and prototype set-up for review.

Role: Design and production
Client: Old Dominion Freight Line (ODFL)
Agency: Gale Partners, Toronto/NYC

Hertz CRM Emails designed to promote sales events to regular rewards and rewards plus members in existing data-driven testing. Worked on the email production design and set up files for developer team testing.

Role: Production design
Client: Hertz
Agency: Gale Partners, Toronto/NYC

Quest Diagnostics promotional emails to existing customer base. Set up the layouts and mapped GIF to email for developer team testing.



Role: Production design
Client: Quest Diagnostics

Agency: Gale Partners, Toronto, NYC

English and French emails promoting Air Miles App for larger engagement. Designed with Animated GIF of App as visual demonstration.

Role: Layout production design, photo editing, GIF animation

In-House Studio: LoyaltyOne, Toronto

Bilingual eNewsletter created for existing customer data base list designed to promote upcoming special promotion events.

Role: Production design
In-House Studio: Holt Renfrew, Toronto

This piece was a redesigned email marketing information piece to guide and provide financial solutions to Foresters Financial clients.

Role: Illustration and layout design
In-House Studio: Foresters Financial, Toronto

Email invite created from designed brand templates for a TD Securities event, image was chosen to suit the event.

Role: Production design
In-House Studio: TD Bank Securities, Toronto

Layout design of desktop and mobile tailored for Novartis information-seeking patients featuring stories of patients and the impact on their everyday lives with neovascular AMD (nAMD).

Role: XD layout design development
Client: Novartis
Agency: INVIVO Communications, Toronto

Layout design of desktop and mobile tailored for Novartis information-seeking patients featuring stories of patients and the impact on their lives experiencing dry eye disease (DED).

Role: XD layout design development
Client: Novartis
Agency: INVIVO Communications, Toronto

Mobile layout design for derma product symptoms, education, and usage stats for Cimzia.

Role: XD layout design development
Client: Cimzia
Agency: INVIVO Communications, Toronto

Desktop layout and production design for Motegrity information content.

Role: Layout production design and Photoshop photo manipulation
Agency: Klick Health, Toronto

Desktop and mobile layout production design of site home, main content, menu, and error pages, designed to educate about Biohaven’s migraine medication.

Role: Layout production design and Photoshop photo manipulation
Client: Biohaven
Agency: Klick Health, Toronto

Tablet layout design for patient COMPLETE by abbvie prescription information.

Role: Photoshop layout production design
Client: Complete
Agency: Klick Health, Toronto

Tablet layout design of Crohn’s disease information for Humira.

Role: Photoshop layout production design
Client: Humira
Agency: Klick Health, Toronto

Product promotion banners for MilkPEP, version one messaging for the Amazon site. This brand advertising was part of the athletes’ campaign pre-Tokyo 2020 Olympics.

Role: Layout design production
Client: Milk PEP for Amazon site
Agency: Gale Partners, Toronto/NYC

Milk banners were created to promote the positive aspects of milk consumption.

Role: Layout design production
Client: Milk PEP
Agency: Gale Partners, Toronto/NYC

Design and production roll-out of various online pieces for the Buick fall campaign.

Role: Production design
Agency: Isobar Canada, Toronto

Ads created for Burger King Canada as part of a series of online special promotions in both English and French.

Role: Production design
Agency: Kickstart Marketing, Toronto

Creative layout design for company website banners in newsletter sign-up section.

Role: Creative design
Client: Bell Lifestyle Products
Agency: Blade Creative Branding, Toronto

Layout design development for 3D Triple Chocolate Stout web slider. Rendering of label on the product bottle.

Role: Design
Client: Ramblin Road
Agency: Blade Creative Branding

These web ads were created to promote new products for the RQ label featured at the Winerack locations. Worked on bottle labels, product web ads for the company's site, in-store signage to let the consumers know about the new product look.

Role: Layout design and production
In-House Studio: Constellation Brands, Mississauga

Animation storyboarding frames for Aetna’s 30-second commercial spot to promote health services in the USA Hispanic market. Set up in Figma for review before creating commercial animation following radio recording.

Role: Storyboard set-up for animation
Client: Aetna CVS Health
Agency: Gale Partners, Toronto, NYC

These banners were created to advertise the Abbott self-testing Covid-19 kits. The creative demonstrated how quick and simple it was to do and how you could carry on with the personal interactions you were attending.

Role: Layout design and production
Client: Abbott
Agency: Gale Partners, Toronto/NYC

Concept design Photoshop layout set-up of introduction promo page for production animation work. TV graphic was featured in Hockey Night in Canada programming.

Role: Concept design direction and layout
Client: CBC
Independent Project

Animation of three GIF big box ads were created to promote new packaging look for Clear Skin Bell products. These animations were displayed on the consumer website and related health sites.

Role: Animation design
Client: Bell Lifestyle Products
Agency: Blade Creative Branding, Toronto

Animation created to promote the upcoming conference for the top sales agents in the Allstate teams. Also, designed the crest like logo displayed in the animation loop.

Role: Animation design direction
In-House Studio: Allstate Insurance, Markham

Voken promo GIF animation designed in English and French for Black Friday special deals.

Role: Layout design and animation set-up
In-House Studio: Loyalty One, Toronto

App promo GIF animation for English and French website pages
GIF animations in English and French were part of emails designed to promote Air Miles App for larger engagement.

Role: Production design and update of animation
In-House Studio: LoyaltyOne, Toronto

Layout design and animated section for a Voilà By Sobeys presentation.

Role: Animation and layout design
In-House Studio: LoyaltyOne, Toronto

Large outdoor banners and festival street signage were created for the annual Salsa on St. Clair Festival event in the city of Toronto, featuring TD as the event sponsor.

Role: Design and production
Client: TLN Media Group, Toronto

Large outdoor banners and street signage were created for the annual Salsa on St. Clair Festival event in Toronto, featuring TD as the event sponsor.

Role: Design and production
Client: TLN Media Group, Toronto

Designed digital screen and print poster for the Lidia Bastianich Fundraiser event.

Role: Design and production
Client: TLN Media Group

Design of the digital screen for the ongoing weekend programming of European soccer matches. Also designed print advertising.

Role: Design, Photo editing and compostion
Client: TLN Media Group

Layout design of the digital screen and print poster for the Tokyo 2020 Olympic Games for Summer 2021 TLN coverage.

Role: Design and production
Client: TLN Media Group

Designed and produced online show banner ads of TLN network shows to be advertised on the Rogers Media promotion page.

Role: Design and production
Freelance Project: TLN Media Group, Toronto

Online advertising created to promote the Coppa Italia Soccer monthly game schedule event in the Mediaset Italia channel.

Role: Layout design and production
Freelance Project: TLN Media Group, Toronto

Designed and produced the online ad for a Miami online publication.

Role: Design and production
Freelance Project: TLN Media Group, Toronto

The Queen's Plate is an annual event at Woodbine Racetrack. Designed all the promotional items for the 150th anniversary celebration: Tickets, invites, brochures, e-blasts, web ads, pamphlets, media kit, program editorial, location signage, and OOH.

Role: Creative design direction, photo image editing and composition, production art
In-House Studio: Woodbine Entertainment, Toronto

Billboard was designed to promote the weekly race night live programming with the Woodbine Racetrack broadcast network.

Role: Creative design and production
In-House Studio: Woodbine Entertainment, Toronto

The poster was designed to promote one of the main annual race events at the track targeting its existing audience and new potential gaming base.

Role: Creative design composition and photo image editing
In-House Studio: Woodbine Entertainment, Toronto

A set of two print ads were produced for upcoming weekly product promotion.

Role: Production design
In-House Studio: LCBO, Toronto

Price card and neck tag were designed and produced to promote a new award given to the Mezzomondo wine label.

Role: Layout design and production
In-House Studio: Constellation Brands, Mississauga

Price cards produced to wine label branding style sold at the Wine Rack promoting in-store product specials.

Role: Production design
In-House Studio: Constellation Brands, Mississauga

Magazine ad created to promote the Dreaming Tree brand, using existing brand elements.

Role: Production design
In-House Studio: Constellation Brands, Mississauga

In-store signage for RQ label created in English and French to promote new custom products to the line available at the wine rack and LCBO stores.

Role: Layout design and production
In-House Studio: Constellation Brands, Mississauga

In-store banners created for product promotion of SeeYaLater Ranch, Inniskillin, Jackson-Triggs at the wine rack and the LCBO.

Role: Production design
In-House Studio: Constellation Brands, Mississauga

In-store signage designed to promote upcoming events and specials.

Role: Layout design and production
In-House Studio: Holt Renfrew, Toronto

In-store banners created for the holiday season promotional campaign at the Nine West stores.

Role: Production design
Agency: Building Nº4 Marketing, Toronto

Campaign promoting the Cloverdale Mall spring specials.

Role: Photo close-cropping, production design
Agency: Elixir Marketing, Vaughan

Layout design and production of various Lumos print and digital billboards displayed in the North Carolina and Virginia areas. Carrying the brand design wave throughout all the pieces.

Role: Layout design and production execution
Client: Lumos
Agency: Gale Partners, Toronto/NYC

Various ads and custom print pieces were created to promote the Mayhem campaign for insurance awareness after the initial TV campaign spot.

Role: Layout design and execution
In-House Studio: Allstate Insurance, Markham

Ad creative designed to promote awareness about the types of insurance available at Allstate.

Role: Concept design and production
In-House Studio: Allstate Insurance, Markham

The brochure is designed to promote a partnership deal between Kia and Allstate as well as to inform about Allstate services. Information was compiled and presented with the purpose of differentiating the piece from existing brochures and promoting the services at Allstate.

Role: Concept design direction and production
In-House Studio: Allstate Insurance, Markham

Creative design conveying reassurance with sourced images and brand tagline for seasonal social media banner ads on Twitter and Facebook.

Role: Concept design and layout
In-House Studio: Allstate Insurance, Markham

Ad created with a special incentive for members of the Boom program.

Role: Design
In-House Studio: Allstate Insurance, Markham

The ad was created for agency location awareness to potential clients in the area.

Role: Layout design and production
In-House Studio: Allstate Insurance, Markham

Iconography and layout design for the tenant and condominium insurance policies form information.

Role: Concept design direction and production
In-House Studio: Allstate Insurance, Markham

Layout design rebranding development for the RBC advisor bio pages.

Role: Design and production
In-house studio: RBC, Toronto

Ads designed to promote available bank products and were created in English and French.

Role: Layout design and production
In-House Studio: TD Bank, Toronto

Illustration, design and layout for the law firm environmental newsletter participation.

Role: Concept design direction and production
In-House Studio: Stikeman Elliott, Toronto

Created new additional vector Illustrations for the Pretty Animalz masks line. The sachets continued with the fun and playful look of previous characters.

Role: Packaging design illustration and layout
Client: masqueBARDesign
Studio: Spyder Works, Mississauga

New products were added to the MasqueBAR beauty brand. Worked on the production design of the Spanish, Italian, and bilingual (English and French) boxes and sachets. Plus a coupon to promote the new products.

Role: Layout production design
Design Studio: Spyder Works, Mississauga

New products where added to the MasqueBAR beauty brand and this coupon was created to promote them. Production design involved layout in Spanish, Italian, bilingual (English and French) boxes and sachets.

Role: Layout production design
Design Studio: Spider Works, Mississauga

New multilingual sachets were added to the existing iN•gradients Urban Outfitters brand.

Role: Layout production design
Design Studio: Spyder Works, Mississauga

Photoshop image editing and production roll-out for the Holiday Joy brand at HBC. Layout was set up to brand guidelines.

Role: Packaging design and photo image editing
In-House Studio: HBC, Branding, Toronto

Production roll-out for Walmart’s Great Value brand label. Layouts were set up for the international markets in Latin America according to brand guidelines.

Role: Packaging production design
Client: Walmart
Studio: Watt International, Toronto

Created illustrations for the Magic Mixer toy packaging instructional booklet.

Role: Drawing of vector illustrations
Studio: Spin Master

Illustration rendering for the expansion of new products for Wellness an extension of Therawell. This is one of four Vector illustration designs.

Role: New product design concept rendering
In-House Studio: Upper Canada Soap, Mississauga

Presentation of new products for the expansion of new tote bag look for Nordstrom. This is a Vector illustration design.

Role: New product design concept rendering
In-House Studio: Upper Canada Soap, Mississauga

New cosmetic bag concept designs for client presentation.

Role: New product design concept
In-House Studio: Upper Canada Soap, Mississauga

New collection design from Therawell, for Cozy Queen client presentation.

Role: New product concept design
In-House Studio: Upper Canada Soap, Mississauga

New packaging design presentation for the Wellness line, an extension of Therawell.

Role: Packaging development & roll-out from concept design
In-House Studio: Upper Canada Soap, Mississauga

Display rendering produced for a Danielle presentation.

Role: Layout design
In-House Studio: Upper Canada Soap, Mississauga

Display rendering produced for a Danielle, client presentation.

Role: Layout design and illustration
In-House Studio: Upper Canada Soap, Mississauga

The bottles are Photoshop composition of upcoming product labels designed in Illustrator.

Role: Photoshop and vector product layout
In-House Studio: Constellation Brands, Mississauga

These containers are Photoshop and Illustrator composition for a presentation of Jamieson products.

Role: Photoshop and illustrator product design
In-House Studio: Jamieson Vitamins, Toronto

The bottles are Photoshop composition of upcoming product labels designed in Illustrator.

Role: Photoshop and illustrator product design
In-House Studio: Jamieson Vitamins, Toronto

This gift card was designed as a winter piece to promote the venue to customers during the winter months, encouraging them to continue visiting the racetrack.

Role: Concept design direction and layout production
In-House Studio: Woodbine Entertainment, Toronto

Buckslips created in English and French to furJUMP campaign.

Role: Layout design and production
In-House Studio: Heart & Stroke Foundation of Ontario, Toronto

Event program designed for the Art of the Sizzle – A Tribute Roast to Bob Rae. This was a fundraiser event to benefit the children who attend art classes at the Cabbagetown Community Arts Centre. I also worked on the did the photography, video, and e-blasts

Role: Concept design direction, layout, photography and video
Volunteer Community Project: The Cabbagetown Community Arts Centre

Booklet designed as a passport to make it easy to carry around and to promote the International race, one of the main events of the year at the racetrack. cover page (left) and inside layout sample (right).

Role: Concept design, layout and production
In-House Studio: Woodbine Entertainment, Toronto

The original illustration required photo editing by removing the people in the image to bring more focus to the cars featured in the image. Following the photo editing, I executed the layout and design of the Chevrolet ad.

Role: Photo image editing
Client: Chevrolet
Agency: Isobar Canada

Image colour correcting. Yellow circle on the left shows logo that was required to be removed. The subject on the right is the final image.

Role: Photo image editing
In-House Studio: Heart & Stroke Foundation, Toronto

Created photo image composition for the new Woodbine Racetrack website promotion signage and online banner ads.

Role: Photo editing composition and creative design
In-House Studio: Woodbine Entertainment, Toronto

Colour correcting and close cropped the image. Set-up the body of the vehicle to create the various colour options for the custom selections page of the Toyota site.

Role: Photo image editing
Studio: Tele-Production Mobile, Toronto

Photoshoot for TLN Media team covering the Pyeong Chang 2018 Olympics. Photos were applied in TV channel and social media promotional advertising.

Role: Photography of team and individual headshots
Client: TLN Media Group, Toronto

Ad designed to promote the team doing the Olympic coverage. Photography applied from the photoshoot.

Photos were required for the execution of print and online law firm news ads. I carried out the set-up and photography for this shoot.

Role: Headshots photography
In-House Studio: Stikeman Elliott, Toronto

Product photography for new flavours of Kettle Cooked chips, Snack Ups chips and candy Rexall brands.

Role: Product photographyClients: Rexall
Agency: Building Nº4 Marketing, Toronto

Role: Food Photography
Location: Toronto studio

Hygeia Naturopathic Clinic with a holistic approach in promoting health and wellness. The logo was designed to embody this message as its meaning in Greek. Colours that represent nature and earth were chosen to reinforce the business’ image.

Role: Logo concept design and Illustration
Freelance Project

The White Bear Creative logo was designed for an independent film and art company. The idea behind the concept is to represent the business as a playful environment.

Role: Logo concept design and illustration
Freelance Project

Maria’s Care logo and business card were designed for a personal services business. The concept was to project a self-care, healing, and welcoming feel. Also set-up a photography shoot for the image applied on the business card and website layout images.

Role: Logo concept and business card design, and photography
Freelance Project

Hernandez Custom Fabrications is an independent contractor business. The concept behind the logo and business card is to reflect construction and repair material patterns.

Role: Concept design and layout
Freelance Project

Logo concept designs for Kidz Play toy brand. The boldness of the design is to show approachability, playfulness and easy usability in a variety of packaging backgrounds.

Role: Concept logo design
In-House Studio: The Hudsons Bay Company (HBC), Branding Department, Toronto