Brief
I was assigned the design of the landing page for the Fi product on the 24PetWatch site.

Process
The task involved highlighting the product features in an easy to understand manner.

Outcome
An increase of visits to the site and product purchases.

Role: Creative Design
In-House Marketing: PetPlace | Independence Pet Group, US/Canada

For the 24Petwatch and PetPlace brands, I was tasked with the design of emails for seasonal promotions, new and existing membership, the adoption program, campaigns, promotion of services, and special partnership product advertising. All emails and newsletters were designed in Figma for review and final production process.

Role: Creative Design
In-House Marketing: PetPlace | Independence Pet Group, US/Canada

Brief
Tasked with the production art execution of wallscapes and billboards for the Got Milk? campaign working in partnership with the Tokyo 2021 Olympics, featuring participating athletes from team USA.

Process
Layout design, image editing and composition were worked on for each piece alongside the creative director, ensuring the placement of imagery and text were aligned with the concept and chosen locations, and meeting the various vendor specs for resolution and colour reproduction quality.

Outcome
This campaign achieved an increase in product attention and supported the journey for each of the participating athletes. The wallscapes and billboards were featured in New York, Dallas, Chicago and Los Angeles.

Role: Production design lead, photo editing, colour correcting
Client: The Milk Processor Education Program (MilkPEP)
Agency: Gale Partners, Toronto/NYC

Brief
Knix was launching a national product campaign. My task was to collaborate with the design team on the concept development and production execution of the national transit signage.

Process
Executed visual design concepts with impactful colour schemes and typography for print and digital transit displays. Collaborated with the team to present concepts to the art director for approval and worked on production design roll-out for required size variations.

Outcome
The Redefining Intimates campaign in Canada, reached a wider audience, drove engagement by increasing product awareness, inspiring women to embrace their bodies.

Role: Creative design, concept development and production
In-House Studio: Knix Canada

Creative for product education in the Pharma space.

Role: Creative design and production for desktop, mobile and tablet
Clients: Novartis, UCB, Takeda, Biohaven
Agencies: Invivo Communications, Klick Health

Brief
For Aetna CVS Health I was assigned the design set-up of the storyboard frames for Aetna’s 30-second commercial spot animation.

Process
Worked collaboratively with the account manager, writers, animation designer, radio recording studio and client, on the set-up of the creative elements for animation execution, making sure the message was easy to read within the allocated time.

Outcome
The TV commercial, promoted awareness of the new 24/7 services in the US for the Hispanic market.

Role: Lead production design
Client: Aetna CVS Health
Agency: Gale Partners, Toronto/NYC

Brief
I was tasked with creating three GIF big box animation ads to promote the new packaging look for Clear Skin in the Bell products line.

Process
The creative for the animation was put together in Photoshop, keeping with brand style and look. I worked alongside the account art director for animation review and feedback.

Outcome
The animations were live on the Bell consumer website and related health sites.

Role: Animation design
Client: Bell Lifestyle Products
Agency: Blade Creative Branding, Toronto

Brief
For Pella I was tasked with production execution of direct mail for branches across the US.

Process
Direct mail creative designed to work with dynamic concepts for branch and target market customizations. This was an ongoing monthly collaboration with a team of designers writers and creative director.

Outcome
The results of each month helped determine what promotional designs attracted more engagement through data testing.

Role: Creative design production execution
Client: Pella Windows and Doors
Agency: Gale Partners, Toronto/NYC

Brief
At Sovereign Insurance I was tasked with implementing the new corporate branding in all print and digital creative.

Process
Rebranding design of marketing collateral, conference ads, corporate signage, and trade show promotional materials. Setting up of final files for production execution.

Outcome
A cohesive look that was reflected from the corporate office, to online, to trade show presence.

Role: Branding design and production execution
Client: Sovereign Insurance, Toronto

Responsible for print and digital creative for corporate branding, marketing, advertising, campaigns, and product partnerships, and program(s) awareness. Also tasked with supporting branches on promotions, special events, and openings.

Role: Creative Design
Client: Allstate Insurance, Markham

Designed the Annual Donor Report with a bolder new look stepping away from the previous corporate approach, a new way to highlight the appreciation of donor support.

Role: Creative design direction and production execution
In-House Studio: Heart and Stroke Foundation of Ontario

Sales kit created for the Food & Beverage Department to promote all the event venues within the Woodbine Entertainment umbrella. The layout design included a custom die-cut front cover pocket to hold extra promotional pieces and page tabs to easily find venues of interest.

Role: Creative design direction, and production

In-House Studio: Woodbine Entertainment, Toronto

Marketing and event design of email invitations and confirmation forms, product advertising, online bio pages, PowerPoint presentation slides and event signage.

Role: Design and production
In-House Studios: TD Bank, RBC

Brief
For MasqueBAR I was tasked with creating additional illustrations for the Pretty Animalz masks line, and layout production design for expansion of packaging design products in bilingual English and French, Spanish, and Italian.

Process
The creation of the vector illustrations involved continuing to create characters that reflected the fun and playful look of the Pretty Animalz product line, keeping in mind the younger target audience.
The layout design of boxes and sachets plus promotional coupon kept with existing branding style of the beauty products.

Outcome
A cohesive extension that reflected the existing brand look and feel.

Role: Packaging design, illustration, layout design and production
Client: MasqueBAR
Studio: Spider Works, Mississauga

Brief
I was tasked with creating packaging design rendering presentations for new and existing clients.

Process
Creation of concept packaging design for new collections and expansion of new products to existing lines. The designs were themed to target audience.

Outcome
Approved products for packaging design development would be marketed at retail beauty spaces TJX-Winners, Indigo, Bed Bath & Beyond, Pharmasave, and Walgreens.

Role: Concept design renderings and layout
Brands: Therawell, Danielle, Cozy Queen
In-House Studio: Upper Canada Soap, Missisauga

Tasked with the design and production of in-store price cards, neck tags and signage, print and digital promotion ads for in-house brands and private labels carried at the LCBO and the Wine Rack.

Role: Creative and Production design
Client: LCBO, Wine Rack, Ramblin' Road Brewery
In-House Studios: LCBO, Toronto, Constellation Brands, Mississauga
Agency: Blade Creative Branding

Creative design and development of print and digital creative for media event promotion.

Role: Creative design and production execution
Clients: TLN Media, Woodbine Entertainment

Brief
TLN online programming tasked me with creation of digital art for “mi nombre es Ripley“ (my name is Ripley) for seasons 2-4 of RipleyTV.ca.

Process
Creation of digital thumbnail art, word blocks, activity layouts setup for interaction, and landing page design. Multiple-size assets were created for the online programming site, research and modification of illustrations adapted to incorporate the show‘s main character, while working closely with the developer on the required asset list.

Outcome
The Spanish language show created to teach young children with fun adventures and interactive games, now had additional educational interactive activities for it’s young viewers.

Role: Creative design and production
development
Client: RipleyTV.ca for TLN Media Group

Photoshop manipulation of images for ads and website in the retail and non-profit spaces.

Clients: Chevrolet, Heart and Stroke Foundation of Ontario, Toyota

• Group and headshots
• Product photography

Clients: TLN Media Group, Stikeman Elliott LLP, Rexall, Building Nº4 Marketing

• Logos
• Business Cards

Clients: Independent businesses